Sunshine Clown Enlightens Biodiesel Expo

Sunshine Grows Prospects from Seeds

photos by Liam Breck

Global Warming?

Oh, no! I can't swim!

Got it! Biodiesel!

To SunBio Systems!

"Well, hello there!" Sunshine Clown sparkles beneath her sequined hat. She's on a mission for SunBio Systems, a biodiesel fuel technology supplier. With the sidewalk panache of a street salesman, she grins and begins, "You wouldn't just happen ta' need any new sources of feedstocks, wouldja?" Sunshine has planted herself at an intersection of Aisle 400 at the National Biodiesel Expo in Orlando, Florida. Her mission is to direct folks at the trade show to SunBio's booth... and make friends in the process! Her luminous levity is appreciated at this engineering-focused conference and fosters general good will for SunBio among attendees.

Sunshine leans into the shoulder of her prospect, "You wouldn't just happen to need any modular biodiesel making equipment... wouldja?" Throughout the day, attendees and other exhibitors wonder from her specific questions if Sunshine is a SunBio employee.

She then draws closer and glances over her shoulder, hinting a privileged tip. "You wouldn't happen to need any sunflower seeds for your sweetie at home, wouldja?" From an upturned golden umbrella doubling as a sunflower, Sunshine plucks a bright SunBio-labeled packet of sunflower seeds, a biodiesel feedstock. She gifts the seeds and rolls her pitch for SunBio's soup-to-nuts biodiesel services, then points or personally escorts her new pal to the nearby SunBio booth and crew, "Tell 'em Sunshine sentja!"

See all Ms. Bio/Diesel at Biodiesel Expo 2008